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Fujitsu Uvance v Services v Products v Industries v About Fujitsu v Careers
Fujitsu Way
The Fujitsu Way comprises 3 parts: "Our Purpose", “Our Values" and "Code of Conduct’.
“Our Purpose" indicates why Fujitsu exists in society.
"Our Values" are the important sense of value each person should have.
"Code of Conduct" is what we should comply.
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‘Three Components of the Fujitsu Way ¥ OurPurpose 4 Our Values Code of Conduct
Our Purpose ‘Our purpose is to make the world more sustainable by building trust in society through innovation.
Our purpose represents why all Fujitsu people in the world work together every day. This is the core of the Fujitsu
Way.
Purpose Statement
‘The purpose statement is a brief narrative that sets out our purpose and its background context, as well as what
value we create for customers and society, how we change and how we grow to achieve it.
= The world has become more inter-connected with ever-growing complexity.
‘We are experiencing an era that is fast-changing and uncertain.
Background
recognition + Asa global company with a long history of delivering technology-based value to
customers, itis our responsibility to contribute proactively to the transformation of
society.
+ In this era, we need unconventional ways to solve the world's difficult challenges.
* We create human centric innovation by bringing together people with data and
ext physical things.
creation + We empower people to work more creatively and support the success of our
customers.
* Our purpose drives every action of every person in Fujitsu.
Our own + Empathizing with people's challenges, we will collaborate and act with agility to
transformation create solutions that make a positive impact to the environment, society and the
economy.
* We respect fairness and equality, and promote diversity and inclusion.
Growing our + We will continue to build the technology and capabilities needed by society in an
‘own capability environment where everyone is free to maximize their potential.
Our Values ‘Aspiration, Trust’ and ‘Empathy’
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In order to realize the purpose, "Our Values" indicate a critical action cycle consisting of ‘Aspiration, Trust’, and.
"Empathy:
Aspiration
v Set ambitious targets and act with agility.
~ Embrace diversity and create original ideas.
v Stay curious and learn from failures and experiences.
v Deliver positive impact through human centric innovation,
Trust
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v Honor promises and exceed expectations.
v Act with ethics, transparency and integrity.
v Work autonomously and unite for common goals.
v Contribute to a trusted society using technology.
Empathy
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v Strive for customers’ success and their sustainable growth.
v Listen to all people and act for the needs of our planet.
v Work together to solve global challenges.
v Generate shared value for our people, customers, partners, community and shareholders.
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Code of Conduct will abide by this Code of Conduct. As a member of society, we must comply with the "Code of Conduct’
®@ © @
We respect human We comply with all We act with fairness
rights. laws and regulations. in our business
dealings.
We protect and We maintain We do not use our
respect intellectual confidentiality position in our
property. ‘organization for
personal gain.
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