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POL00162429
From: Kevin GillilandI
Sent:
To: Mark R Daviesf.
Ce:
i]; Richard R
Angela Van-Den-Bogerd!
Subject: Re: Panorama
I fully support the approach. It is really important that all line teams have a full briefing - they have a critical role to play. I know
Michael and roger will, as ever, provide the support and leadership to their teams and branches.
Regards,
Kevin Gilliland
> On 14 Jun 2015, at 19:11, Mark R Davies
>
> All
>
> As you will probably know, Panorama is planning a piece on Post Office and Horizon, repeating many of the allegations already
made in various programmes. Angela is fully engaged and the programme is due to air on June 29 (though this may change).
>
> If it does air, I am proposing a robust response, primarily aimed at informing and reassuring our people. I will be discussing this
with colleagues tomorrow but wanted to outline my preferred approach.
>
> In advance of the programme (which we would expect Panorama to try to publicise) I would like to:
>
> - hold a conference call with Crown regional/area and branch managers to inform them about the programme and offer
opportunity to ask questions
>
> - do the same with relevant network teams, inc FCAs but to be guided by Michael and team
- send a message from Paula to whole business alongside a filmed interview with Angela
- use our internal channels (Subspace news etc...) social media proactively to publicise our messages
- engage with MPs
vVvVVVVVV
> - consider paid media channels (ie full page newspaper ads - Mel is working on possible copy while Pete's team has costed this
option up)
>
> I would be keen to get your input to this approach and support in executing it: the critical thing for me in this (apart from
vigorously rebutting the allegations and defending the business) is to make sure we reach the front line with reassurance and
information. Given Panorama's reach and influence we can expect colleagues to have questions and I would like to reach as many as
possible in advance.
>
> Please do come back to me and thanks in advance for your help.
>
> Best wishes
>
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POL00162429
> Mark Davies
> Communications and Corporate Affairs Director
> Mobile:
>