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PANORAMA — COMMUNICATIONS PLANNING
GRID
This grid sets out plans for informing colleagues of the forthcoming
Panorama programme on Horizon and external communications
tactics. It sets out roles and responsibilities and a timeline. All named
below should please check their responsibility and raise any queries
with Mark R Davies or Melanie Corfield.
Business area/channel Who? How? When? Materials Business lead contact
BMs, AM, CMs and RMs plus WH Smith BDMs Conference call June 23 Note and lines to take I Roger Gale
Crown/WHSmith plus lines to take
[Tracy to complete please? Who will be on the Conference call June 23 Note and lines to take I Kevin Seller/Michael
Agency call?] plus lines to take Larkin/Drew McBride
[Kevin S: can you guide as to right people please?] I Conference call TBC Note and lines to take I Kevin Seller
Multiples plus lines to take
Email update June 25 Note and lines to take I ?
Supply Chain [TBC]
[Kevin Cooper/Carmel to advise] Conference call? I TBC Note and lines to take I Nick Kennett/Kevin
FS community
Email update
Cooper/Carmel
McCarthy
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Conference call TBC Note and lines to take I Amanda Stevens/Joe
Service centres, customer I NBSC/POEX/FSC/HRSC/complaints teams/social plus lines to take Connor/Rod Ismay
complaints media teams
Contract teams Lin Norbury, Paul Inwood) Contract I Angela to brief TBC Lines to take Angela VDB
Social media [strategy] Darren Jones/MD Meet/email TBC Standard Twitter Darren Jones
response/lines to
take/Angela
film/statement
Advertising plan National media Full page advert I TBC Copy Pete Markey/Mark
[contingency] Davies/Mel
Corfield/Keith
Gulliver
Public statement Press Association/BBC Press notice June 25 Statement (proactive) I Mark Davies/Mel
(TBC) Corfield
Commercial stakeholders e Bol Email June 25 Note: level of contact I Martin George
© RMG to be determined by _I Nick Kennett
* pwe business owner
e DVLA
* Home Office
* POMS
e FRES
e Suppliers
* Other [Colleagues to advise]
People stakeholders °« CMA Call/email June 25 Speaking note Nick Beal/Tom Moran
e CWU
«© NFSP
Other stakeholders Call/email June 25 Speaking note/email Mark Davies (Go
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* Go OnUK OnUK)
* POAC POAC (Jane Hill)
* Children in Need Children in Need
(Alan Taylor)
© = [OTHER?]
BIS Richard Callard/ministers Call/email Daily Materials for minister I Mark Davies/Patrick
Bourke/Tom
Weschler
MPs MPs Email June 29 Note Jane Hill
* BIS select committee
e Tier 1 MPs
e = Sparrow MPs
Central teams All central team colleagues Email June 25 Statement/lines to Mark Davies/Paul
take Swanton/Mel Corfield
GE/ET Group Executive/Executive Team Email June 22 Overall plan/updates I Mark Davies/Jane Mc
June 25
June 29
June 30
Board PO Board Email June 25 Overall plan/updates I Paula Vennells/Mark
June 29 Davies/Tom
June 30 Weschler/Jane
Mc/Alwen Lyons
Senior leaders SLT/Band 4s Email June 25 Update/lines to take I Mark Davies.
June 29
ALL All colleagues (PO) June 25 Message from Mark Davies/Paul
Paula/Angela film Swanton
Subspace Online/News I Subspace Subspace News I June 26 Message from Mark Davies/Richard
Paula/Angela film
Weaver/Paula
Swanton
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TIMETABLE
Tuesday, June 16
Email to Panorama editor
Email to BBC Executives
Mark Davies
Mark Davies
Wednesday, June 17
Brunswick check step
Melanie Corfield
BIS check step Mark Davies
BIS select committee chairman elected Jane Hill
Thursday, June 18 Contact new BIS chairman (if not AB) Jane Hill
Friday, June 19 Update for Group Executive Mark Davies
Monday, June 22 Contact with Panorama re interview Mark Davies
Provide GE/ET with core materials for commercial
stakeholders for ongoing briefing
Mark Davies/Melanie Corfield
Tuesday, June 23
Briefing with Crown/Agency teams
Mark Davies/Patrick Bourke/Melanie Corfield
Wednesday, June 24
Legal letter
Record AVDB interview (for internal
Susan Barty
Melanie Corfield/Mark Davies/Angela VDB
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channels/social media)
Briefing with service centres/customer complaints
Mark Davies/Patrick Bourke/Melanie Corfield
Thursday, June 25
Board update note
Email to SLT/Band 4s
Issue Press Association statement
GE Update
Stakeholder contact (unions/NFSP)
Other stakeholder contact
Mark Davies/Alwen Lyons
Mark Davies
Melanie Corfield/Ruth Barker (TBC)
Mark Davies
Tom Moran/Nick Beal
Various as plan
Friday, June 26
Subspace News
Communications Conference call (timing TBC)
Richard Weaver
On call rota/Mark Davies/Melanie Corfield
Saturday, June 27 Monitoring On call rota/Mark Davies/Melanie Corfield
Communications conference call (timing TBC)
Sunday, June 28 Monitoring On call rota/Mark Davies/Melanie Corfield
Communications Conference Call (evening)
Monday, June 29 - PANORAMA DUE TO
BROADCAST
CEO email to business (inc AVDB video)
MP email
[Memoview?]
Proactive media bid approach
Live Twitter rebuttal/response from
@postofficenews
Mark Davies
Jane Hill
Jonathan Knox
Melanie Corfield
Mark Davies/team
National advertising? Mark Davies
Tuesday, June 30 GE/Board update Mark Davies
SLT/Band 4 update Mark Davies
National advertising?
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MATERIALS REQUIRED
[All to be cleared with Mark Davies and Sparrow team]
Panorama emails
Team
Core note for internal teams
Mark Davies/Melanie Corfield
Lines to take for customers
Mark Davies/Melanie Corfield
Lines to take for postmasters/colleagues
Mark Davies/Melanie Corfield
Social media copy
Mark Davies/Darren Jones
Advertising copy
Melanie Corfield
Public statement/lines to take
Mark Davies/Melanie Corfield/Ruth Barker
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MP note Jane Hill
Paula note Mark Davies
Angela film Melanie Corfield
Board/GE/SLT/Band 4 notes
Mark Davies
Subspace copy
Melanie Corfield/Richard Weaver
Legal letter (s)
Susan Barty
Media training
Brunswick/Mark Davies