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PANORAMA — COMMUNICATIONS PLANNING
GRID
This grid sets out plans for informing colleagues of the forthcoming
Panorama programme on Horizon and external communications
tactics. It sets out roles and responsibilities and a timeline. All named
below should please check their responsibility and raise any queries
with Mark R Davies or Melanie Corfield.
Business area/channel Who? How? When? Materials Business lead contact
BMs, AM, CMs and RMs plus WH Smith BDMs Conference call June 23 Note and lines to take I Roger Gale
Crown/WHSmith plus lines to take
NT, Network, FCA teams Conference call June 23 Note and lines to take I Kevin Seller/Michael
Agency plus lines to take Larkin/Drew McBride
Lillian Moshe and team Conference call June 23 Note and lines to take I Kevin Seller
Multiples plus lines to take
Mark Ellis/senior managers Email update June 24 Note and lines to take I Mark Ellis
Supply Chain
FS/MS via FS Focus Email update June 29 Note and lines to take I Nick Kennett/Kevin
FS community
Cooper/Carmel
McCarthy/Jeremy
Law
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Conference call June 24 Note and lines to take I Amanda Stevens/Joe
Service centres, customer I NBSC/POEX/FSC/HRSC/complaints teams/social plus lines to take Connor/Rod Ismay
complaints media teams
Contract teams I, Lin Norbury, Paul Inwood , Cc Angela to brief w/c June Lines to take Angela VDB
22
Social media [strategy] Darren Jones/MD Meet/email w/c/ June Standard Twitter Darren Jones
22 response/lines to
take/Angela
film/statement
Advertising plan National media Full page advert I w/cJune I Copy Pete Markey/Mark
[contingency] 29 Davies/Mel
Corfield/Keith
Gulliver
Public statement Press Association/BBC Press notice June 25 Statement (proactive) I Mark Davies/Mel
(TBC) Corfield
Commercial stakeholders ° Bol Email w/c/June I Note: level of contact I Martin George
© RMG 22 to be determined by _I Nick Kennett
* pwe business owner
e DVLA
* Home Office
* POMS
e FRES
e Suppliers
* Other [Colleagues to advise]
People stakeholders °« CMA Call/email June 25 Speaking note Nick Beal/Tom Moran
e CWU
«© NFSP
Other stakeholders Call/email June 25 Speaking note/email Mark Davies (Go
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* Go OnUK OnUK)
* POAC POAC (Jane Hill)
* Children in Need Children in Need
(Alan Taylor)
© = [OTHER?]
BIS Richard Callard/ministers Call/email Daily Materials for minister I Mark Davies/Patrick
Bourke/Tom
Weschler
MPs MPs Email June 29 Note Jane Hill
* BIS select committee
e Tier 1 MPs
e = Sparrow MPs
Central teams All central team colleagues Email June 25 Statement/lines to Mark Davies/Paul
take Swanton/Mel Corfield
GE/ET Group Executive/Executive Team Email June 18 Overall plan/updates I Mark Davies/Jane Mc
June 22
June 25
June 29
June 30
Board PO Board Email June 25 Overall plan/updates Paula Vennells/Mark
June 29 Davies/Tom
June 30 Weschler/Jane
Mc/Alwen Lyons
Senior leaders SLT/Band 4s Email June 25 Update/lines to take Mark Davies
June 29
ALL All colleagues (PO) All channels June 25 Message from Mark Davies/Paul
Paula/Angela film Swanton
Subspace Online/News Subspace Subspace News June 26 Message from Mark Davies/Richard
Paula/Angela film Weaver/Paul
Swanton
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TIMETABLE
ih
Monday, June 22 Meeting with Panorama Mark Davies
Contact with Panorama re interview Mark Davies/Melanie Corfield
Provide GE/ET with core materials for commercial I Mark Davies
stakeholders for ongoing briefing (based on core
note)
Tuesday, June 23
Briefing with Crown/Agency/Multiples teams
Mark Davies/Patrick Bourke/Melanie Corfield
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Email to BBC Executives
Wednesday, June 24
Legal letter
Briefing with service centres/customer
complaints/supply chain
Susan Barty [MAY MOVE FORWARD]
Mark Davies/Patrick Bourke/Melanie Corfield
Thursday, June 25
Board update note
Email to SLT/Band 4s
Issue Press Association statement
GE Update
Stakeholder contact (unions/NFSP)
Other stakeholder contact
Record AVDB interview for internal/social media
MD media training (for possible pre-Panorama
media)
Mark Davies/Alwen Lyons
Mark Davies
Melanie Corfield/Ruth Barker (TBC)
Mark Davies
Tom Moran/Nick Beal
Various as plan
Friday, June 26
Subspace News
Communications Conference call (timing TBC)
Richard Weaver
On call rota/Mark Davies/Melanie Corfield
Saturday, June 27 Monitoring On call rota/Mark Davies/Melanie Corfield
Communications conference call (timing TBC)
Sunday, June 28 Monitoring On call rota/Mark Davies/Melanie Corfield
Communications Conference Call (evening)
Monday, June 29 - PANORAMA DUE TO
BROADCAST PLUS HOUSE OF COMMONS.
ADJOURNMENT DEBATE
CEO email to business (inc AVDB video)
MP email
Memoview
Proactive media bid approach
Live Twitter rebuttal/response from
@postofficenews
National advertising? [TBC]
Mark Davies
Jane Hill
Jonathan Knox
Melanie Corfield
Mark Davies/team
Mark Davies
Tuesday, June 30
GE/Board update
Mark Davies
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SLT/Band 4 update
National advertising?
Mark Davies
MATERIALS REQUIRED
[All to be cleared with Mark Davies and Sparrow team]
Panorama emails
Team
Core note for internal teams
Mark Davies/Melanie Corfield
[Version done and to be cleared]
Lines to take for customers
Mark Davies/Melanie Corfield
Lines to take for postmasters/colleagues
Mark Davies/Melanie Corfield
Social media copy
Mark Davies/Darren Jones
Fix meeting
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Advertising copy
Melanie Corfield
Public statement/lines to take
Mark Davies/Melanie Corfield/Ruth Barker
MP note Jane Hill
Paula note Mark Davies
Angela film Melanie Corfield
[Thurs]
Board/GE/SLT/Band 4 notes Mark Davies
Subspace copy
Melanie Corfield/Richard Weaver
Legal letter (s)
Susan Barty
Media training
Brunswick/Mark Davies
BBC Execs letter
All - Ready
Letter to minister from PV
MD/Jane/Patrick
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